 |
Newsroom: > Press Release: Nov 7, 2004:
PRESS RELEASE
For Immediate Release
Contact: Kathy Lott - 281.251.3200
Coach Contributes to New Guerrilla Marketing Book
Guidance and inspiration a key part of future bestseller
Tomball, Texas (November 7, 2004) The 30th book in the highly popular Guerrilla Marketing series arrives in bookstores in early 2005, and The Coach of Success Handler, LLC, receives acknowledgement from the co-author.
Guerrilla Marketing in 30 Days by Jay Conrad Levinson and Al Lautenslager simplifies marketing into a series of strategic initiatives, and Lautenslager credits David Handler for guidance, inspiration and insight.
David has a terrific ability to teach in an entertaining and informative way, said Lautenslager. He has a solid grasp of marketing, and I used some of his ideas to create the Guerrilla Marketing in 30 Days plan.
One of the most important strategies David believes is that companies dont sell products, customers buy them. Understanding what customers buy is the first step in creating a solid marketing plan.
Al and I are always sharing vivid examples of this, said Handler. The classic is no one sells eye glasses, customers buy vision. My personal favorite we came up with is no one sells vacations, customers buy dreams.
Success Handler works with franchisees, franchisors and business owners in one-on-one coaching. Through their exclusive Leading You to the T.O.P. programs, Success Handler focuses clients on their talents, objectives and priorities, so they achieve business goals.
For more information about Success Handler, contact Kathy Lott at 281.251.3200, or by e-mail at kathy@successhandler.com.
Success Handler, LLC specializes in helping franchisees, franchisors and business owners reach their business and personal goals. Much like sports coaches, they show their clients how to compete on a level playing field, make more money and have more fun.
####
Back to: Newsroom >>
Top Of Page
|
